Rule #15 – Make Staff Meetings Productive

July 25, 2009

One of the functions that has always frustrated me has been management staff meetings.  Who should attend?  How frequently should they be held?  What’s the agenda?  How to control “bickering”?  How to make them more productive?

I have always felt that the primary objective of these meetings is to facilitate communication amongst the various members of the executive staff.  My style has always involved open communication, so I usually am knowledgeable about the status and issues of the people that work for me.  However, I am continuously amazed at how little informed the staff members are of each other’s status and issues.

For some sound, timeless advice, I again return to George Von Gehr’s new book, “The Effective Entrepreneur: Fifty-nine rules to Create Value Throughout the Life Cycle of Your Company” (Amazon Link) and, with permission, reprint here Rule 15.  Here’s George’s background in a previous post.

“Staff meetings often suffer from lack of productivity because they:

  • Are too frequent
  • Last too long
  • Are contentious instead of problem solving
  • Lack consistent structure

Since immediate problems are addressed as they occur, staff meetings should be less frequent than most managers expect.  Once can experiment with the frequency, but weekly may be too often.  Less frequent scheduling encourages attendance.

Fixed agendas help provide structure and may minimize argument.  Most arguments result from company politics and/or narrow functional, business unit or divisional views.  To maximize productivity and efficiency, it is the CEO’s responsibility to remove politics from these meeting and to foster cross-functional or cross-divisional cooperation.

Most emerging companies typically have more opportunities than people to support them, so setting priorities for the use of resources – human and other – is a frequent task at these meetings.  In addition, it is imperative to establish who “owns” or is responsible for each major initiative resulting from the priority setting.  Ownership facilitates tracking and results in the owner feeling responsibility.

These meetings should also be time-constrained so that attendees can plan their days.  Such planning also encourages a crisp trip through the agenda.  If special topics need longer treatment, then notice should be given.

An important periodic topic for this meeting is progress on both the annual operating budget and the longer-range strategic plan.  It is critical to recognize inflection points for each of these plans.  If it appears the operating plan cannot be met, then the causes for the shortfalls are essential discussion points and may require a longer, supplemental meeting.  The strategic plan may not be a normal agenda topic at all meetings, but when market disruption of a technological or competitive nature occurs, this event should be explored.

Beware of unrealistic operating targets accompanied by overbearing pressure to reach them, especially when these targets and pressures have major effects on compensation.  These sorts of plans were the seeds for an entire garden of fraudulent account and high bonus payments at Fannie May, Enron, Sunbeam, Tyco International and many other companies.” [KR Note – add Lehman Bros. and AIG]

My experience indicates that weekly staff meetings are the right frequency, and they should be conducted with a strict time limit of about 2 hours or less.  Work and meeting time can easily expand to fill whatever time is allotted.  The other thing I have found effective is to have each participant submit an email to the group with his or her weekly status, issues, etc.  That way, most minor, operational items can get taken care of via email without wasting time at the meeting, and the participants have some time to consider questions and discussion topics prior to the start of the meeting.  Lastly, I have found that it is effective to have a major topic to be covered at each meeting and this should be laid out in advance – product status, annual budget, a new system implementation or whatever.


CEO: Category Evangelizing Officer

July 6, 2009


“Be not simply good; be good for something.”  Thoreau

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Kelly Herrell

Kelly Herrell

I want to welcome Kelly Herrell, our first guest blogger.  Kelly is the CEO of Vyatta, “a venture-funded company disrupting the networking industry” and is also a long-time member of ExpertCEO.  You can read his blog at http://kellyherrell.wordpress.com/

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When’s the last time you were in a product review meeting and fought a yawn?  Incrementalism is like walking – a moderately good exercise that never actually gets your heart rate up like, say, kicking sand in a bully’s face.

News Flash:  Our job as CEOs is to create and grow value.  And value creation can go stratospheric if you successfully create and then own a new, relevant category.  Milk it if ya got it, but what if you don’t?

Disrupt.  Change the rules.  Lay a course to claim an unaddressed space…  or make a conscious decision to give an extant industry an atomic wedgie in a way that makes you, the wedger, very new and relevant.  Defined right and evangelized effectively, the industry will grant you entrance to capitalism’s Valhalla:  “Market Leader.”  First rung on the Ladder of Perception.  Cool as the other side of the pillow.

But if the change you’re introducing is that disruptive, how does the CEO’s role change during that time?  I subscribe to the “You break it, you own it” theory.  That is, the greater the disruption you decide to deliver, the more it must be publicly championed from the top.  There are scads of reasons for this, but in general it’s because disruptions create cognitive dissonance.  And the bigger the disruption, the more dissonance to be overcome – from outside as well as from inside.

That’s why the CEO needs to become the Category Evangelizing Officer.  Don’t delegate it; you’re the one with control of the company’s resources.  Your stakeholders need to hear from you directly – your investors, the market, your team.  Repeatedly.

Evangelizing’s not a short-term gig, either.  You don’t pencil it into your calendar for Thursdays at 10:30am.  It’s a very public full-court press, a “venue-seek-and-destroy” mission.  Know the beliefs you’re trying to change, by audience type.  Work through the thermoclines of opinion influencers.  Crack the bone of denial so Marketing can get at the marrow of dissonance and feed on it.

Evangelizing takes time.  It’s a judo flip on super-slow-mo.   But in the end the old concept is on its back, embarrassed at the position it’s found itself in.  And for a big disruption, it’s your job to own it all the way to the end.  As Chi Chi said, “Ninety-five percent of the shots that don’t actually get to the hole won’t go in.”

And whatever you do, talk to your peers; this is why a venue like ExpertCEO is so valuable.  Many have already trod the path you’re considering. The dialogue inside is beginningIf you’re a current member of ExpertCEO, click here.  If not, go to www.expertceo.com to join.